Also what is the over all strategy of the customer to do this? Is it about Market penetration, Market development, Product development or Diversification?
At the moment it looks like phase 1 will be about penetration, phase 2 product development, phase three Market development.
Phase 1
Improve what you have
Phase 2
Develop and deliver a whole new product
Phase 3
Use that developed product to increase your market share
Phase 4
Take that developed product to a new market
At the moment it looks like phase 1 will be about penetration, phase 2 product development, phase three Market development.
Phase 1
Improve what you have
Phase 2
Develop and deliver a whole new product
Phase 3
Use that developed product to increase your market share
Phase 4
Take that developed product to a new market
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