Friday, 18 November 2011

Ansof matrix + Roadmap

Also what is the over all strategy of the customer to do this? Is it about Market penetration, Market development, Product development or Diversification?


At the moment it looks like phase 1 will be about penetration, phase 2 product development, phase three Market development.


Phase 1
Improve what you have


Phase 2
Develop and deliver a whole new product


Phase 3
Use that developed product to increase your market share


Phase 4

Take that developed product to a new market

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